Digital Marketing/Sales Marketing
Digital Marketing/Sales Marketing
Course Overview
The Digital Marketing / Sales Marketing course equips learners with the essential skills and strategies needed to promote brands, attract customers, and drive sales in today’s digital world. This program covers online marketing tools, social media management, SEO, email marketing, advertising, analytics, and sales conversion techniques, helping learners master both the creative and strategic sides of marketing. By the end of the course, participants will be able to plan, execute, and measure successful marketing campaigns for businesses or personal brands.
Course Objective
By the end of this course, learners will be able to:
Understand the core principles of digital and traditional marketing.
Develop and execute digital marketing campaigns across various platforms.
Use SEO and SEM to improve brand visibility and traffic.
Manage and grow social media accounts for businesses.
Design and optimize online ads using tools like Google Ads and Meta Ads Manager.
Create effective email marketing and lead generation strategies.
Apply sales techniques to convert leads into paying customers.
Analyze marketing data and improve ROI using analytics tools.
Who Should Enroll?
This course is ideal for:
Entrepreneurs and business owners looking to grow their brands online.
Marketing professionals seeking to upgrade their digital skills.
Students and graduates interested in marketing careers.
Freelancers, social media managers, and content creators.
Anyone passionate about selling products or services through online platforms.
Course Modules
1. Introduction to Digital Marketing
Overview of digital marketing and its importance
The customer journey and sales funnel
2. Branding & Content Marketing
Building a strong online brand identity
Crafting compelling content for blogs, websites, and social media
3. Social Media Marketing
Strategies for Facebook, Instagram, X (Twitter), LinkedIn, and TikTok
Community management and engagement techniques
4. Search Engine Optimization (SEO)
Keyword research and on-page/off-page optimization
Using Google Search Console and analytics tools
5. Paid Advertising (SEM & PPC)
Creating campaigns on Google Ads and Meta Ads Manager
Budgeting, targeting, and ad performance tracking
6. Email Marketing & Automation
Building mailing lists and designing email campaigns
Using tools like Mailchimp and HubSpot for automation
7. Sales Marketing Techniques
Understanding buyer psychology and sales funnels
Lead generation, nurturing, and conversion tactics
8. Analytics & Performance Measurement
Interpreting metrics from Google Analytics and social platforms
Reporting, insights, and ROI optimization
Learning Methods
Interactive classes and real-world projects
Hands-on campaign creation and management
Case studies and analytics review
Mentorship and feedback sessions
Assessment & Certification
Marketing project and campaign design
SEO and social media practicals
Presentation of marketing reports and analytics
Successful learners receive a Certificate in Digital Marketing / Sales Marketing
Career Opportunities
Graduates can work as:
Digital Marketers and Social Media Managers
SEO / SEM Specialists
Sales and Marketing Executives
Content Strategists and Copywriters
Freelance Digital Marketing Consultants
With advanced skills, learners can progress to roles such as Marketing Strategist, Brand Manager, or Growth Consultant.
Duration & Requirements
Duration: 3 – 6 months (depending on course format)
Requirements: Basic computer literacy, internet access, and a passion for marketing or sales. No prior experience required.
