Entrepreneurship & Business Start-up
Entrepreneurship & Business Start-up
Course Overview
The Entrepreneurship & Business Start-up course is designed to inspire, educate, and equip aspiring entrepreneurs with the knowledge and practical skills to start, manage, and grow successful businesses. Learners will explore key concepts in business planning, marketing, finance, innovation, and leadership — gaining hands-on experience in transforming ideas into sustainable ventures. This course empowers participants to think creatively, take calculated risks, and build enterprises that create real economic and social value.
Course Objective
By the end of this course, learners will be able to:
Understand the fundamentals of entrepreneurship and business creation.
Develop and validate business ideas through research and analysis.
Create a professional business plan and financial forecast.
Learn essential marketing, branding, and sales strategies.
Manage operations, finances, and teams effectively.
Understand legal, ethical, and regulatory aspects of business setup.
Build resilience, innovation, and problem-solving skills for long-term success.
Who Should Enroll?
This course is ideal for:
Aspiring entrepreneurs and start-up founders.
Business owners seeking to scale or improve operations.
Students and professionals with innovative business ideas.
Individuals interested in self-employment or freelancing.
Course Modules
1. Introduction to Entrepreneurship
Understanding entrepreneurship and innovation
Traits and mindset of successful entrepreneurs
2. Business Idea Development
Identifying opportunities and solving real-world problems
Market research and validation
3. Business Planning and Structure
Writing a business plan and defining a vision
Choosing the right business structure and registration process
4. Financial Management for Start-ups
Understanding capital, budgeting, and funding sources
Managing cash flow and profitability
5. Marketing and Branding
Developing marketing strategies and customer engagement plans
Building a brand identity and online presence
6. Operations and Team Management
Managing daily business activities efficiently
Building and leading productive teams
7. Legal and Ethical Considerations
Understanding business laws, taxation, and compliance
Ethics and social responsibility in entrepreneurship
8. Pitching and Growth Strategies
Creating investor presentations and pitch decks
Scaling operations and sustaining growth
Learning Methods
Interactive workshops and real-life business case studies
Business simulation exercises and mentorship sessions
Group projects and peer collaboration
Access to entrepreneurship toolkits and templates
Assessment & Certification
Business idea proposal and pitch presentation
Business plan development
Continuous assessment through assignments and participation
Successful learners receive a Certificate in Entrepreneurship & Business Start-up
Career Opportunities
Graduates can become:
Entrepreneurs / Business Owners
Start-up Founders / Co-founders
Business Development Officers
Innovation Consultants or Project Managers
They may also advance into roles in SME management, enterprise development, or venture capital mentorship.
Duration & Requirements
Duration: 8 – 12 weeks
Requirements: Basic literacy and numeracy skills; no prior business experience required.
